Our public spaces are inundated with Commercial Advertising trying to sell us something.
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Ad at 42nd Street and 8th Ave link |
But what's rarely found is Community Advertising, the use of our public spaces to alert us to important information about the neighborhoods we live in.
An exception to this is in some of our BID's
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Flatiron Bid cart, offers maps of the BID plus a view of the BID(right) |
. The 34th Street Partnership Business Improvement District, shows an example using a city lamppost to inform passersby of community information.
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34th Street Partnership Visitors Information
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The concept of placing the ParkChelsea map on public property is an example of adding this type of neighborhood functionality to an area outside of our city's BID;'s.
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ParkChelsea map posted on a NYC street pole | | |
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The ParkChelsea map shown above is laminated to make it waterproof and can be added to city property at a small fraction of the cost of building a custom structure as in the case of the 34th Street Partnership BID's custom build post structure.
Seen here a Community Advertising "Totem Pole" with sample flyers for (from top) Attractions and Community Resources, Age Friendly Grocery Guide, Age-Friendly Businesses.
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map is laminated then attached to corrugated plastic backing which is attached by plastic cable ties to a parking sign pole |
Getting permission to post on City Street Property
NYC Administrative law § 10-119 states...
Posting. a. It shall be unlawful for any person to paste,
post, paint, print, nail or attach or affix by any means whatsoever any
handbill, poster, ... bench, traffic barrier, hydrant, public pay telephone, any personal
property maintained on a city street or other city-owned property
...,
however, that this section shall not apply to any handbill, poster, notice, sign, advertisement, sticker or other
printed material so posted by or under the direction of
the council, or by or under the direction of any city agency...
link
What
this law means is that private citizens cannot normally post on NYC
property, and those that have are subject to
big fines . However NYC agencies can and so can any organization given
permission to do so by the City Council
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ParkChelsea
will be discussing this law with city council members, city agencies and community boards
to discuss if it can be used to allow council members and community
boards to post Community Advertisements on our city streets. If so then
in the future you can expect to see material like this posted legally on our
city streets:
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Recently this NYC Police flyer was posted in Chelsea |
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Due to a lack of legitimate community bulletin board spaces it was posted as above, and below |
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by adding a community bulletin board poster function to this pole, the needs of our community could be better served |