I talked to a leader of the group who said NYC DOT was doing this to make people aware of walking and texting. I suggested they celebrating April Fools day a bit late this year.
I suspect they were members of Improv Everywhere who did this Chelsea Best Buys gag several years ago...
Best BuyDV Cams: Agents Shafer, EMartin, Reeves, Carlson
Digital Photography: Agents Nicholson, Todd
Mission Inspired By: Agent Slavinsky
The idea for this mission was submitted by a stranger via email. Agent Slavinsky wrote in to suggest I get either a large group of people in blue polo shirts and khakis to enter a Best Buy or a group in red polo shirts and khakis to enter a Target. Wearing clothing almost identical to the store’s uniform, the agents would not claim to work at the store but would be friendly and helpful if anyone had a question. There aren’t any Targets in Manhattan, so I decided to go with the two-story Best Buy on 23rd Street.
I staked out the Best Buy a few times leading up to the mission. I wanted to figure out the exact shade of blue they used for their uniforms. One detail I noticed is that all employees wore belts and black shoes. I figured it would be against policy to film in the store, so any cameras we used would have to be somewhat hidden. In addition cameras could also be “hidden” in plain sight by using Best Buy’s demo cameras to document the mission. All we would have to do is bring in blank tapes and memory cards to insert in their own video and still cameras.
Improv Everywhere Best Buys Video
Improv Everywhere Chelsea Home Depot
Slo-Mo Home Depot
August 19, 2006
*Just found this....
The only drawback is the never-ending stream of kids who want to pet him.