Several years ago, the NYC Health Department received a grant to run a program called Make NYC Your Gym
I thought it was a great idea, unfortunately it was a limited time campaign and had a Limited time effect.
What I'd like to see is a make NYC Your Gym, version 2. Only this time I'd like to see it
-be persistant
using permant media instead of short term media
-be neighborhood local
-rather then Make NYC Your Gym it would be
make Chelsea Your Gym
make Flatbush Your Gym
etc
Be used as a way to coordinate NYC's various public recreation offerings